The new issue of French fashion magazine Vogue features an interview of Marc Jacobs by Loïc Prigent and of course the US stylist is asked about her collaboration with Madonna for the new Louis Vuitton campaign:
L.P.: How Madonna ended up on the Vuitton ads ?
M.J.: I'm very proud i got the idea and that our agendas could match. At her latest concert at the Stade de France I was very moved by her ability to change. Then on monday morning, when i arrived at Louis Vuitton's office for a meeting with Antoine Arnault to choose the face for the new campaign, i told him: "Madonna". I text messaged her and less than ten minutes later she said yes. She always has her blackberry within sight. I told her about Brassaï, about a certain idea of Paris. And if there's someone who can understand Style, it's her, she isn't a newbie when it comes to fashion. The photoshoot lasted one afternoon, between people who trust each other, it went smoothly.
L.P.: New York newspapers report she was paid $10 million ?
M.J.: I don't really have any idea about the exact figure but it's far from the truth. Madonna did it for another reason, not for money, since she agreed before any negociations took place. The financial aspect was dealt with later and quickly, between Guy Oseary, her manager, and Antoine Arnault.
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